Here’s the gist.
We focus on several categories to grow your online store.
Our job is to work with you, manage your project, and make sure you keep increasing your bottom line. Which specific tasks we handle, which tasks you handle, and which tasks we recommend a third party handles will depend on the size and nature of your business.
That being said, our work process generally remains the same.
The first thing we do is analyze your store or your plans for a store. We look not only at the big picture (your site’s design, site traffic, conversion rate, etc), but also the nitty gritty details (the checkout process, URL handling, flaws in your code, and those sorts of things). Before we do anything, we want to get the full picture. After we do anything, we want to make sure it’s effective.
Based on the data from our analysis, we make plans, run suggestions by you, layout a timeline, prioritize tasks, and decide on tactics for reaching goals. Growing an e-commerce store requires an intentional mix of improving customers’ user experience, increasing search rankings, selling intelligently, generating new content, and maintaining a smooth-running site. Balancing these tasks takes continual planning and project management.
Here’s where we get our hands dirty. Once we know what needs to be done, we get to doing it! We design and develop sites, optimize them for mobile phones and tablets, install e-commerce add-on modules, generate new content for products and informational pages, find and fix site problems, manage selling campaigns, improve site function, etc.
If there is something we can’t do, we’ll tell you. And then we’ll find someone who can, make sure they do it right, and get the job done.
Measurement is the soul of our operations. If something isn’t working–if you are losing traffic, if customers are abandoning their carts, if your visitors are spending less time reading your pages–we want to know why so that we can fix it. Alternatively, when something does work–when your customers are buying more and higher priced items, or putting together valuable product packages, or interacting with your social media, we also want to know it!
Good e-commerce decisions are made on the basis of measured data, interpreted and guided by a healthy sprinkling of experience.
So how do we collaborate and strategically manage tasks?