Stork’s Case Study

E-Commerce Site Refresh

Storks Automotive

Storks Automotive is a family-owned business founded in 1986 based out of Bernville, PA. They specialize in a large inventory of snow plow parts, providing customers with a selection of both common and hard-to-find items. They approached us to help them refresh their online store to provide mobile-readiness and a cleaner look for customers to be able to navigate their store more efficiently.

mobile friendly
With Storks Auto’s old site not meeting Google’s Mobile Friendliness compliance test, our first priority was to refresh the site built on a responsive framework that would allow customers to get an optimized experience on all of their devices. This not only provides a better viewing experience aesthetically, but it’s also good for the bottom line, as customers are able to shop in comfort, whether they’re on their desktop, tablet or smartphone.

A FRESH FACE

We helped Storks Auto implement a branding refresh as well, creating a refined color scheme as well as UI elements throughout the site, such as consistent category images, and small details, like cleaning up category titles and copy. Additionally, we helped install a UPS extension for their backend, which communicates between UPS and Magento, streamlining the shipping process with useful features such as automatically creating tracking information.

UX IMPROVEMENTS

STREAMLINED PRODUCT PAGES

ONE PAGE CHECKOUT