Large E-Commerce Case Study.
East Coast Diesel came to us looking for a solution to take their existing ecommerce store and establish themselves as a quality supplier of diesel truck and performance parts. From branding to strategy, they needed a total package to take their business to the next level.
Magento CE Platform
website of this scale for several reasons:
beyond their current inventory.
East Coast Diesel team to manage.
DATA-BASED DECISION MAKING:
PRIORITIZING MOBILE COMPATIBILITY
For East Coast Diesel, we identified an important trend based on the data we track for their site: an increasing proportion of their visitors were using mobile devices to not only browse their site, but make purchases. This prompted us to begin restructuring their site with a responsive design to create a smooth online shopping experience for customers using their phones and tablets to buy products.
USER EXPERIENCE IMPROVEMENTS
From t-shirts to trifolds brochures and print ads in the world’s largest diesel truck magazine, Diesel Power, we established design elements, color schemes and graphics that represented them in the best possible way.