Weixler DCS Cleaning Service — Back to Our Roots

Weixler DCS Cleaning Service Site DesignWeixler DCS Cleaning Service is the business founded and operated by John Weixler‘s family. It was there that he gained his foundation in entrepreneurship and it was while creating their first website in 2009 that he decided to step out and start his own business. Since then, our team has grown a healthy client base, learned new skills, and narrowed the focus of our services to those that we really excel at. In fact, because we are narrowing our services to focus primarily on ecommerce projects, we have not been taking on small site projects. But Weixler DCS is family, so we decided to revisit our roots.

weixler-dcs-cleaning-service-office-house-windows

 

Weixler DCS was looking for a basic, template-driven, up-to-date site that could highlight the three focuses of their cleaning services: office cleaning, house cleaning, and window cleaning. They have been providing these services in Lebanon, Dauphin, Lancaster, and Berks counties for over two decades. They have a strong reputation and a thriving business, but they recognized the need to grow their digital presence to reach the next generation of customers. A fresh, mobile-friendly, SEO-sound site has enabled to gain better ranking for their pages in search engines and confidently drive additional traffic via Google AdWords.

 

A Web Video and New Site for Tri-Valley Contractors

In March, Tri-Valley Contractors, a new home building company with their headquarters on the east side of Lebanon, approached us about creating a web video to improve the depth of their digital marketing. We were excited to get to interact with two of their satisfied customers, Jeff and Tina Davis, as they told their story of building a brand new home with TVC on their lot in Reinholds, PA.

TVC Homes' house built in Reinholds, PA

Their new home was in its final building stages when we went to film, so they were able to talk about the whole experience–from meeting Clyde Patches (the owner of Tri-Valley Contractors), to selecting a model for their house, altering the design, choosing interior features and colors, and then watching their vision for their home take shape. From groundbreaking to painting, they were thrilled with the way the Tri-Valley team worked with them in a personal way, while maintaining the highest professional standards of quality workmanship and project management.

During the filming and editing process, Tri-Valley asked us to begin building a new website to feature their new video front and center. After a thorough interview of the Jeff and Tina Davis, we had a good idea about what makes Tri-Valley outstanding to their customers, so we wanted to reflect these aspects in the written copy, images, and information available on the site. This marketing strategy included building a timeline page that clearly lays out the organized, flexible, well-developed building process that the Davis family appreciated so much.

design-process-meeting

Check out their new site at: www.tvchomes.com

 

Introducing the New East Coast Diesel eCommerce Site

Over the last several months, we holed up in our office here at Wex for weeks at a time, working into the wee morning hours, to complete the new ecommerce site for East Coast Diesel, a performance truck parts store and diesel shop in Jonestown, PA specializing in South Bend Clutch, BD Diesel, Edge, AirDog, and many other performance diesel brands. A few thousand pounds of coffee (and nightmares in the form of running strings of PHP code) later, we launched the new site. Because it is an ecommerce site, it will continually evolve and improve, but we are thrilled with how it has turned out so far!

THE STRATEGY BEHIND THE PROJECT

Previously, the ECD site was built on the Zen Cart e-commerce platform. It was lightweight, easy-to-understand, secure, and stable. So why put the costly, time-consuming effort into changing to the current Magento CE platform? Because long-term growth requires attention to the details.

You see, we made a lot of modifications to the Zen Cart platform to make it work as well as possible for East Coast Diesel’s selling strategy–but as their sales increased and their products grew, we recognized the need for greater attention to the details of their selling strategy as well as the experience of their customers. Thus, rather than modify Zen Cart into instability, it was time to move to a more powerful selling platform. Magento is more complex to modify than Zen Cart, and it requires a much more powerful (and costly) server setup to run, but its complexity provides the basis for a far more flexible structure.

Specifically, due to Magento’s powerful taxonomy, we were able to modify the ECD store to allow customers to sort product listings by price, manufacturer, the specific diesel truck they own, or any other category-specific product attribute. Customers can easily browse a single set of products through three different taxonomic menu breakdowns: product type, brand, and truck application. Like Amazon or other large sellers, East Coast Diesel will now be able to suggest related or complementary products that customers can easily add to their carts with the click of a button. Truck parts can be sold in customizable bundles, allowing the shop owners to create package deals.

Filters for Performance Diesel Products

Moreover, the Magento platform is an overall solid choice for growth. Even if it is not lightweight in terms of server resources, it is secure and stable. It has a solid backend for managing products, inventory, specials, sales, and transactions. It has a convenient login for customers to track their orders, request refunds, and print invoices. With our modifications in place, it has all the bells and whistles of social sharing options, easy contact buttons, and visual navigation.

THE NEW LOOK AND FEEL

In redesigning the site, we wanted to give East Coast Diesel a big, bold, masculine image while preserving the simplicity and navigability that is essential to ecommerce. Using the blues, oranges, and grays from their branding, we built the site with big buttons, a logo-based brands dropdown, and strong, clean typography. We put a huge slider on the homepage so that they can feature sales and new products, but we also put a box for their YouTube videos so they can show their customers that they are not just distributers–they are diesel truck drivers who compete in pro stock diesel pulls around the country. We also made sure to make the site responsive for mobile and tablet browsers, ensuring that their phone number appears at the top in the mobile version for those wanting to click-to-call from their smart phones.

East Coast Diesel's New Ecommerce Site

All said, we are excited to be a part of East Coast Diesel’s marketing strategy and we are excited to help them leverage the power of Magento’s many ecommerce features. Please take a moment to visit their site and tell us what you think: www.ecddiesel.com

 

 

Re-launch web design of Immanuel Christian Fellowship!

Immanuel Christian Fellowship - Site Re-design

Sunday morning, we went live with the brand new, redesigned website of our client, Immanuel Christian Fellowship. It was an exciting project bringing the previous version of the site we had done two years ago into a modern, user-friendly experience.

In addition to a complete overhaul of the design itself, we also added a responsive, mobile version of the site, as well as an easy-to-use back-end for updating, an events calendar, blog, and more social connectivity.

Be sure to go check it out and let us know what you think!