Functionality Vs Aesthetics

Aesthetics

 

The other day, I was on a site the other for an organization I was considering visiting. The branding was beautiful, the site design was clean, bold and responsive.

And it told me hardly anything. There were no social media links, no contact forms, no message archives and barely any pictures of leadership or the building itself.

It struck me because at first glance, everything looked great: I WANTED it to be great, but it was missing some key UX elements.

As Creative Director here at Wex Marketing, my job is to not just make pretty designs, but create them with data-based decision making and the user in mind. In other words, make things that make sense and get you the information you actually want, all wrapped up in a design that looks good.

Here at Wex Marketing, our goal is to help you navigate the User Experience aspect of building your ecommerce store. Sometimes the latest UI trend in web design won’t fit with your branding and if it doesn’t, we will let you know. Your business is unique and our job is to balance modernity with effectiveness.

Leave a Reply

Your email address will not be published. Required fields are marked *