We’re pretty excited about unboxing our new NFC reader from Square!
This is Square’s first foray into the contactless payment world, and as usual, it’s beautifully executed with the great UX elements. From the small details like including a sticker with Apple Pay and Android Pay featured on it, to also an extra original Square reader so you can still accept non-chipped credit and debit cards, it’s been a pleasure to use.
The setup process took about 2 minutes total, including downloading some updates to the Square Register app (in our case, it was installed on a Galaxy Note 5). You have to charge the reader via the included USB cord, which only took a few minutes.
The other day, I was on a site the other for an organization I was considering visiting. The branding was beautiful, the site design was clean, bold and responsive.
And it told me hardly anything. There were no social media links, no contact forms, no message archives and barely any pictures of leadership or the building itself.
It struck me because at first glance, everything looked great: I WANTED it to be great, but it was missing some key UX elements.
As Creative Director here at Wex Marketing, my job is to not just make pretty designs, but create them with data-based decision making and the user in mind. In other words, make things that make sense and get you the information you actually want, all wrapped up in a design that looks good.
Here at Wex Marketing, our goal is to help you navigate the User Experience aspect of building your ecommerce store. Sometimes the latest UI trend in web design won’t fit with your branding and if it doesn’t, we will let you know. Your business is unique and our job is to balance modernity with effectiveness.